AI Visibility Intelligence for Law Firms

Is Your Law Firm Showing Up in AI Search?

When potential clients ask ChatGPT, Perplexity, Gemini, or Google AI "who's the best personal injury attorney near me" — does your firm get recommended, or do your competitors?

ChatGPT
Perplexity
Gemini
Google AI Overviews
Claude

Trusted by Legal Marketers

100+ Law Firm AI Visibility Reports delivered

Llumos has powered over 100 AI Visibility Reports for law firms through our work with SMB Team, helping firms across every major practice area understand exactly where they stand inside AI-generated answers.

100+
Firms Audited
4
AI Platforms
50+
Practice-Area Prompts
7
Major Practice Areas

Your future clients aren't Googling anymore.They're asking AI who to hire.

ChatGPT, Perplexity, Gemini, and Google AI Overviews are quietly replacing the "10 blue links" for high-intent legal queries. The firms AI recommends win the call.

"Who is the best personal injury lawyer in Tampa?"
"Top family law attorneys near me for custody cases"
"Affordable criminal defense lawyer in Phoenix"
"Best estate planning attorney for small business owners"
"Immigration lawyer for green card applications in Houston"
Sample Report

Sample Law Firm AI Visibility Report

A snapshot of exactly what your firm will receive — built from real client-intent prompts and tested across every major AI platform.

Confidential — Sample
Smith & Associates — Personal Injury, Tampa FL
Legal GEO Score
42/100
AI Mention Rate
28%
across 50 prompts
Avg. Rank in Answer
#4.6
when mentioned
Citation Share
11%
vs. competitors
Competitors AI recommends instead
Morgan & Morgan
National Firm
68%
Tampa Injury Lawyers
Local Firm
47%
FindLaw — Personal Injury Directory
Directory
39%
Avvo — Tampa PI Attorneys
Directory
31%

What the report tracks

Six layers of AI visibility intelligence, built specifically for legal services.

AI Mentions
How often each platform names your firm in answers.
Competitor Visibility
Which firms AI recommends instead of yours.
Citation Sources
The directories, articles, and reviews AI is pulling from.
Local Market Visibility
City- and region-level prompt performance.
Practice Area Visibility
Where you rank by case type — PI, family, criminal, more.
Prompt-Level Performance
Win/loss data on every client-intent query we test.
Legal GEO Score

One number that tells you how AI sees your firm.

Your Legal GEO Score (0–100) combines mention rate, average rank within AI answers, citation share, and local + practice-area coverage into a single benchmark you can track month over month.

  • Weighted across ChatGPT, Perplexity, Gemini & Google AI
  • Normalized by practice area and metro market
  • Benchmarked against local and national competitors
  • Updated continuously as AI models change
Your Legal GEO Score
63
out of 100
71
Mentions
58
Rank
60
Citations

Know exactly who AI is recommending instead.

Llumos identifies every firm and directory appearing in AI answers for the queries that matter to your practice — so you know precisely who you're competing with for the AI recommendation.

Local Firms
See which firms in your city are winning AI mentions for your top practice areas.
National Firms
Track whether Morgan & Morgan, Jacoby & Meyers, and similar giants are absorbing your visibility.
Legal Directories
Monitor when Avvo, FindLaw, Justia, Super Lawyers, and Martindale appear in place of your firm.

Built for every practice area

We test the prompts your actual clients are typing — tuned to the case types your firm handles.

Personal Injury
Family Law
Criminal Defense
Estate Planning
Immigration
Employment Law
Bankruptcy

See exactly how AI sees your firm.

Get your custom Law Firm AI Visibility Report and a sample preview — built on real client-intent prompts across ChatGPT, Perplexity, Gemini, and Google AI.

Disclaimer: Llumos is a marketing analytics platform. We do not provide legal advice and are not a substitute for legal counsel. Llumos does not guarantee search rankings, AI mentions, client acquisition, case outcomes, or any specific marketing result. AI search platforms change frequently and results will vary.